Stats: 68% Xbox Live Gold Subscriptions Bought Over Retail Counter

Software giant Microsoft has claimed that 68 percent of Xbox Live Gold members have purchased their subscription from high street retail outlets.

The new stats highlight the critical role retailers have played in expanding the user base of Xbox Live. Microsoft realises this fact and plans to introduce some new schemes for the benefit of retailers, MCV reported.

The company claimed that it won’t be dishing out digital download for games along with their boxed versions out of respect of its retail partners.

Sony on the other hand, informed that games for its upcoming hand-held gaming device PS Vita will be available in digital and boxed versions at the same time.

“We are looking to introduce new digital innovations to drive more business. We’ve been testing electronic software distribution in a couple of places,” said Xbox Live marketing manager for EMEA Robin Burrowes.

“We will be testing point-of-sale activation, which is similar to buying cards in store and being able to redeem that code at the point of purchase. We are introducing new digital tokens and are working very closely with retailers. 68 per cent of Europe’s Xbox Live subscription acquisitions come from retail,” he added.