Apple iOS Popularity Falls by 8% as Android Gains

The iPhone maker Apple Inc. fell by almost 8 percent over the last one year in terms of popularity in comparison to a consistently rising popularity of the rival Android OS platform, a new study claims.

The study was conducted by the research outfit Kantar Worldpanel Comtech, and it claims that from May 15 till 7 August this year, Android went on securing the top spot in the US smartphone market with a stake of near about 47.1 percent. The figure is more than twice than what it managed to bag just a year back within the same period.

In comparison to Android’s such rising influence in the smartphone market, Apple’s performance was indeed quite disappointing. Its stake in the market ended up at 20.8 percent in comparison to the 28 percent it managed to secure a year earlier.

Android was followed by Research In Motion’s BlackBerry smartphones which came second in terms of popularity with 21.5 percent stake in the market- 4 percent higher than where it was last year during the same period.

“Our research shows that this market is a key area for growth, with 17 million people aged 45+ in Britain who still don't own a smartphone, but these consumers want different things from their phone,” said Dominic Sunnebo, global consumer insight director at Kantar Worldpanel Comtech, The Inquirer reports.