Celebrity Names Blocked Under .XXX as Registration Begins

All companies and celebrities are now officially being provided with the opportunity to safeguard their names from hijack attempts as the countdown to the launch of the .xxx web domain has kick started.

Effective from Wednesday, any brand or celebrity can go ahead with their requests to exclude their names from the available options in the domain names with the new suffix. The .xxx suffix is likely to hit the cyberspace from next year.

Meanwhile, existing pornography or adult entertainment sites are also being provided with the chance to reserve a spot for themselves in the new domain suffix, which has been primarily aimed at finding or avoiding sexually explicit content over the Web. The initiative has been so far greeted with mixed response.

"I have mixed feeling about it. From the industry and freedom of speech point of view, I'm concerned that pro-censorship and morality campaigners will use this as an excuse to try and introduce some form of censorship," Jerry Barnet, chairman of the Adult Industry Trade Association said in a statement, BBC News reports.

“But from a business point of view it's kind of good for us because there are new names available,” he added.