Google Android is set to become the world’s most popular smartphone platform this year as iOS, BlackBerry OS, and Windows Phone 7 continue to battle it out for second place.
New data released by market research firm IDC reveals that Android will cover over 39 percent of the global smartphone market in 2011 - a jump from a 23 percent share in 2010.
Meanwhile, Apple’s iOS platform will increase its global smartphone market share from 15.6 percent in 2010 to 18.2 percent in 2011. This is behind Nokia’s Symbian platform, which will see its market share drop to 20.6 percent in 2011 from 36.4 percent in 2010.
Research in Motion’s BlackBerry OS will slip to the fourth place in the global smartphone market with a share of 14.2 percent in 2011 from 16 percent in 2010.
According to IDC’s prediction, Windows Phone 7, which will end with a share of 3.8 percent in 2011, will have a market share of 20.3 percent in 2015, more than Apple’s market leading iOS platform, which will have a share of 16.9 percent.
“For better or worse, smartphones are app driven. The last thing people do with these things is make a phone call. It's the 'what else' in smartphones that's driving the market forward,” said Ramon Llamas, an analyst at IDC.