Technology giant Google Inc. has acquired Zagat, a leading restaurant rating publisher in the US, the company announced.
Google said that the acquisition is primarily aimed at beefing up its local business and online mapping services with quality and trustworthy reviews as well as recommendations.
According to market analysts, the move could come as a serious blow to the domination of brands like Yelp that have been enjoying so far in the domain.
Zagat was found some 32 years back in 1979, and ever since has established itself as a quality survey and review provider involving local businesses.
"Zagat will be a cornerstone of our local offering -- delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world," Marissa Mayer, Google's vice president of local, maps and location services wrote in a blog post.
Despite being more famous for its restaurant related books, the company has been putting some extra efforts to spread its wing over other territories too- e.g. travel, nightlife etc. which have been greeted well so far in the market.