UK Bookseller Waterstone's to Launch E-reader Device

US-based bookseller Waterstone's is planning to launch its own e-reader device to rival Kindle and Nook in the lucrative ebook market.

Speaking to BBC’s Radio 4, the company’s managing director James Daunt said that the device was inspired by Barnes and Nobel’s Nook Android-based colour ebook reader.

The move to expand its operations into the ebook reader market comes after the company was sold by the HMV Group to Russian business man Alexander Mamut, who in-turn hired Daunt to improve the bookseller’s falling sales figures.

Waterstone's hopes to mimic the success rival Barnes and Nobel has had with Nook, giving heavy competition to Amazon and its Kindle device.

“We in Waterstone's need to offer you a digital reader which is at least as good, and preferably substantially better, than that of our internet rival, and you will have a much better buying experience purchasing your books through us," said Daunt, adding that the e-reader was beyond the planning stages and will be launching in the Spring of 2012.

Daunt failed to give more details on the device, in terms of hardware and software it will run on. The company would have to outsource the device from Taiwan or China, as most companies do.