Game shop GameStop's planned Android-based tablet will come pre-loaded with games, tied in to online updates, the company revealed.
The move illustrates how companies are beginning to target niches in the tablet PC market dominated by Apple.
GameStop president Tony Bartel told GamesIndustry.biz that a GameStop-branded tablet would run Android with a "GameStop-certified gaming platform" on top. "It's an Android device, " he said.
Customers "consume games in a hybrid manner" Bartel said, adding that the company would ship a controller with the device, "to really allow for immersive gameplay".
"It's hard to imagine how to stream a game - let's say Modern Warfare 3 - onto a tablet and then play it with your finger."
Games would be made available to the device using a kind of app he indicated.
Bartel didn't say when the GameStop tablet would be released, although testing is underway.