Nvidia Set To Challenge Qualcomm With Grey

Chip designer Nvidia has introduced yet another codename to its Tegra roadmap. After Kal-El, Kal-El+ and Wayne, all of which will be targeting superphones, tablets and clamshells, Grey is set to aim at the more mainstream smartphone market.

The new chip - which is set to be launched in 2013 - will combine the familiar Tegra SoC and a baseband chipset using technology acquired from Comms specialist Icera technologies earlier this year.

Grey (ed: perhaps a tribute to Jean Grey, from X-Men) will be Nvidia's answer to Qualcomm's integrated, single chipset offering and will aim at a more price sensitive segment.

A slide - available here - shows a probable overlap between Wayne and Grey which means that Grey will almost certainly be a simpler, more power efficient & therefore cheaper version of Wayne.

Nvidia's past roadmaps have also shown at least two other chipsets, Logan and Stark. Roadmaps, however, are fluid and we're quite intrigued by what Kal-El+ will bring to the market given that Nvidia's Tegra 2 3D hasn't yet materialised.

Nvidia Tegra 2 chipsets have been a runaway success even finding their places in Samsung products; the Korean manufacturer chose Nvidia's products instead of its own Exynos SoCs.