British kids given iPods instead of parental love

strong>An investigation by the United Nations' children's agency Unicef finds that British children are increasingly neglected as materialism and the cult of the computerised gadget really takes hold.

The UK was ranked in last place in a list of 21 industrialised countries in terms of child well-being in a Unicef study conducted in 2007. The body sought to find out why British kids fared so poorly in comparison with not wildly dissimilar nations such as Spain and Sweden. inequality among children in the UK is greater than in other countries.

UNICEF UK commissioned Ipsos MORI and Dr Agnes Nairn to explore some of the reasons 250 children’s experiences of materialism and inequality across three developed countries, the UK, Sweden and Spain.