Google Now Offering Flight, Airfare Search Option

Internet search giant Google launched on Tuesday a new search tool with the view of making shopping for flights easier than a walk in the park.

The new offering, which has come as an open challenge for the similar service providers like Kayak and Travelocity, will enable users to search for flights of their preferred choices using Google.com/flights. Not just that, this new feature will also allow users to filter their searches by prices, routes, and airlines. There will be a bar chart too, which will let the users know which travel dates are actually more expensive to fly on.

The move by the company was, however, neither so surprising, nor unexpected. The market was already flooded with reports about the company planning to launch such a service ever since it had acquired flight data provider ITA Software for $700 million a few months back.

“Airlines control how their flights are marketed, so as with other flight search providers, our booking links point to airline websites only," the company says, according to USA Today.

"We're working to create additional opportunities for our other partners in the travel industry to participate as well," it added.