Twitter Relishes its 100 Million User Base

Microblogging platform Twitter has announced the number of active users it has. According to the company it has reached the 100 million milestone.

Twitter always carefully ducked away any question that came even remotely closer to make it reveal the number of users it had. However, when it finally revealed the stats, the microblogging site did dig deeper into the numbers, thus giving the tech community an insight how things have been going at San Francisco so far.

According to Twitter out of the 100 million active users near about 50 millions signed in every day. And it also stated that 4 out of every 10 active users have never tweeted, or do it only once in a blue moon.

Another interesting fact that was revealed by the site is - two-thirds of the NBA players were in possession of Twitter accounts.

According to industry observers, Twitter’s sudden showing off of its fan base was primarily aimed at making the site look like unexplored treasure island for brands, thus attracting more and more ads that would eventually beef up its revenues.

"We're thinking of Twitter as how can we simplify the product even further, what can we edit out," CEO Dick Costolo said in a "state of the union" address on Thursday, All Things Digital reports.