ASA Says iPhone 4 is World’s Thinnest Smartphone, Not Galaxy S II

Samsung’s campaign of projecting its Galaxy S II as the world’s thinnest smartphone has suffered a massive setback after the Advertising Standards Authority (ASA), UK had ruled that it is the Apple iPhone 4, and not the Galaxy S II which deserves the title of thinnest-smartphone in the world.

Samsung’s claims were basically based on the argument that the thinnest part of the Galaxy S II, at 8.71 mm is much thinner than the iPhone 4 which has a uniform depth of 9.3 mm. Now, that should have made the Galaxy S II the world’s thinnest smartphone.

The argument by Samsung could not convince the Cupertino based iPhone maker as it appealed to the ASA to have a look on the issue. In its appeal, Apple countered Samsung’s logic by saying that consumers would not be interested in the thinnest part of the Galaxy S II, but in the overall measurement of the device.

The iPhone maker also pointed out to the bulges present in the Galaxy S II’s back panel to accommodate the camera lens and the antenna as well as the built in microphone. At its thickest point, the Galaxy S II measures at around 9.91 mm, and that makes some 0.61 mm thicker than the iPhone 4.


Sorry! Page not found.

The article you requested has either been moved or removed from the site.