US cable services provider Comcast has launched its new broadband service aimed at bridging the digital divide within the US.
The Internet Essentials program, allows American families in the low-income group with at least one child receiving free lunch at school via National School Lunch Program to subscribe to a $9.99 per month broadband connection which offers speeds of up to 1.5 Mbps.
Under the program, the company has also partnered with Microsoft, Dell, and Acer to allow such families to purchase discounted computers for less than $150.
The company has also partnered with non-profit organisations like One Economy, Common Sense Media, and iKeepSafe to develop free printed tutorial material and online internet education courses to help the families make the best of their internet connection.
"Our goal is to make a difference. This is and should be a major national priority," David Cohen, Comcast executive vice president, said in an interview.
"I've had the good fortune to meet some individual families who are taking advantage of this offer and if we make no difference except for the handful of families who I've met personally, I'll still be happy," he continued. "Obviously I'd like thousands and thousands of families to get the benefit of this, but this is our effort as a company to take a stand and bridge the digital divide", he added.