The Guardian has developed its first Facebook app, which has been designed to make news discovery and reading more social for its readers.
The app, which was unveiled during the f8 Facebook developer conference, is capable of allowing users to read and share content on the Guardian and Observer from within the social networking platform, which has more than 750 million users.
Guardian has said that the new Guardian app would revolutionise the social news experience, allowing users to discover what news their friends are reading and which articles are popular among Facebook users.
The app, which has been sponsored by the NHS Blood and Transplant (NHSBT) in England and North Wales, will feature Guardian News & Media advertisement for revenue generation.
“We know that a lot of Guardian readers are keen Facebook users, and vice versa, so we wanted to create a news experience that was native to the Facebook environment,” said head of Digital Engagement, Guardian News & Media, Meg Pickard.
“The app draws on the social functionality they are already familiar with to highlight and discover quality Guardian content, and makes users' reading experience more personal and relevant,” she added.