Affluent Consumers Prefer Blackberry to iPhone and Android-Based Devices

Amidst various reports, aimed at highlighting Apple’s dominance in the smartphone market, followed by those portraying Android’s ruthless beating of older players in the market like Nokia and Research In Motion - a new study claims that people with big, fat bank accounts tend to purchase BlackBerry devices, and the iPhone 4 or its Android counterparts.

The study, conducted by the research outfit Prosper Mobile Insights, claims that while BlackBerry devices may have been at the receiving end of a decline in terms of popularity, it is very much at the top of the market while it comes to consumers with an annual income of $150,000 or more.

Apparently, the study by Prosper Mobile Insight involved an extensive survey, participated by over 25,000 respondents.

It also claims that amongst those within the top income category, 11.3 percent said that they were in possession of a BlackBerry device, followed by iPhones and Android with 10.9 and 7.2 percent respectively.

The same trend was clearly visible in the $100,000 to $149,999 per year category; 21.2 percent of smartphone owners under this category were BlackBerry users, followed by 19.1 and 15.8 percent stakes of the iPhones and Android respectively.