Google News Brings in ‘Featured’ Tag for ‘Standout’ Content

Search engine giant Google has added a new feature to Google News, allowing publishers to rate high quality content for readers’ benefit.

The company said in a blog post that publishers will be able to add a special HTML tag which may make their news stories appear on the Google News home page and news search results as ‘featured’.

Google said that publishers will be able to mark their own news articles or news articles from any other sources as ‘standout content’.

“Standout Content tags work best when news publishers recognize not just their own quality content, but also the original journalistic contributions of others when your stories draw from the standout efforts of other publications,” Google said.

“Linking out to other sites is well recognized as a best practice on the web, and we believe that citing others’ standout content is important for earning trust as you also promote your own standout work,” the company added.

Google also informed that publishers will be able to tag content as ‘standout’ only seven times a calendar week, and not more than that. According to the search engine giant, the tag is one of the many criteria that influence the ranking of an article.