Microsoft Becomes Daily Deals Aggregator with Bing Deals

Microsoft has dished out a new website, Bing Deals, which aggregates daily discount deals from services like LivingSocial and Groupon.

The platform, which was launched on September 23rd, offers users a choice of 200,000 daily deals from Groupon, LivingSocial, Nordstrom, Target and other major players in the crowded daily deals market.

Unlike rival Google, which recent launched its own daily deals service called Google Offers, Microsoft has chosen to aggregate deals that other, more established players are offering, instead of jumping in the market like Google.

The Bing Deals feature is a part of Microsoft’s efforts to construct a fitting rival to Google’s search engine dominance. The company does not plan to take Google head-on in terms of market share but strives to add features to Bing in order to differentiate its search engine offering.

“People are telling us if they can end the unwelcome egg hunt, they would welcome the savings. When asked, 87% of people said they would increase their use of daily deals if they could find only deals that interest them all in one place,” Lisa Gurry from Bing wrote in a blog post.

“Instead of building another program, we’re harnessing deals from major providers and retailers, including Groupon, LivingSocial, Nordstrom, Target and many others, to help you cut through the clutter and find the best deals in one central location. Now you have a place to browse, find and purchase. Because we’ve done the work, all you have to do is go to bing.com/deals,” she added.