Netflix Strikes Deal with DreamWorks Animation

Online streaming services provider Netflix has inked a deal with DreamWorks Animation, the studio behind hit movies like ‘Madagascar’ and ‘Shrek’.

The deal follows Netflix’s decision to spin its DVD rental/movie streaming subscriptions into two different schemes. The decision has not gone down well with its subscribers with the company claiming that one million subscribers will leave the service.

The DreamWorks deal will allow Netflix to stream its animation flicks for an unspecified number of years to come. Analyst claim that the deal is worth $30 million per picture to DreamWorks for the next few years.

The DreamWorks deal will allow Netflix to stream its animation flicks for an unspecified number of years to come. Analyst claim that the deal is worth $30 million per picture to DreamWorks for the next few years.

“You’re seeing power moving back into the hands of content creators. When a company like DreamWorks ends a long-running pay TV deal — when a new buyer in the space steps up — that’s a really interesting landscape shift,” said Ted Sarandos, Netflix’s chief content officer.

Analysts believe that deals like this will keep Netflix ahead of its competition as a number of streaming services to rival Netflix are on the rise.