Nielsen Reports Android Platform Popular in US; 56% of Those Surveyed Purchased Android-Based Smartphones

Smartphones based on Google’s Android platform have become the most popular with Americans purchasing new devices.

According to a survey by market research firm Nielsen, from June to August 2011, 56 percent of Americans who purchased a smartphone went for the Android mobile operating system.

About 28 percent of people planning to purchase a smartphone favored Apple’s iPhone. However, Nielsen believes the numbers could change once Apple launches the iOS 5 powered iPhone 5.

Overall, Nielsen claims, the US smartphone market is on the rise as people prefer to buy smartphones over feature mobile phones. The survey revealed that 56 percent who purchased a mobile device went for a smartphone.

“The holiday season and the launch of new devices like the next iPhone could further accelerate smartphone adoption though this is always tempered by the fact that many consumers are unwilling or unable to break their service contracts before they expire,” Nielsen noted.

“In any event, the growing popularity of app-and-media friendly smartphones spells tremendous opportunity for those advertisers, publishers and developers eager to leverage mobile media,” the research firm added.