Online Ad Revenue in US Rose by 23% in First Half of 2011

The growth in online ad revenues have been consistently on the rise, and is almost equal now to what it used to be during the pre-recession era, claims Interactive Advertising Bureau (IBA).

According to IBA, online ad revenues touched the $14.9 billion figure during the first half of the running fiscal. This means the growth rate for that particular period was as high as 23 percent, as compared to the revenues bagged in the first half of 2010, which could not go beyond the $12.1 billion mark.

The growth rate in the first half of 2011, as disclosed by IBA, was twice the growth registered during the same time-frame in 2010.

While search continued to be the biggest category in terms of revenues, touching the $7.3 billion landmark at a growth rate of 27 percent, display ad revenues also increased at an equal rate, thus ending up at $5.5 billion at the end of 1st half of 2011.

IBA confirmed that there was a 2 percent decline in the revenues generated by classified ads. In comparison to 1st half of 2010 results, which stood at near about $1.23 billion, this year classified ads could generate only $1.2 billion.