Search engine giant Google has opened its first ever retail store in partnership with Currys and PC World in order to flog its Chrome OS based laptops.
The shop, which has opened in London, is the first time Google has launched a traditional retail store in order to promote and sell its wares.
According to thinq_, the store, called the Chromezone, has opened inside the PC World outlet at Tottenham Court Road in London.
The company is imitating Apple in offering users a chance to try out the Chromebooks first hand and experience the cloud computing based, browser oriented operating system in action.
It is not clear whether Google is planning to start a full-fledged retail campaign or it is simply a one off experiment to test the waters. Apple clearly dominates the retail scene as of now but, Google has picked up a habit of encroaching on Apple’s territory.
“It is our first foray into physical retail. This is a new channel for us and it's still very, very early days. It's something Google is going to play with and see where it leads,” said Arvind Desikan, head of consumer marketing for Google in the UK and Ireland.