Microsoft Xbox Live TV Launching Today?

Software giant Microsoft is expected to dish out new features for its Xbox Live platform which will allow users to watch cable TV and stream video using the Xbox 360 console in the US.

People familiar with the company’s plans have told All Things D that Microsoft is planning to turn Xbox 360 console into a single point entertainment system for gaming, watching DVDs and pay TV. According to sources, Verizon and Comcast are planning to work with Microsoft on this.

Earlier, Bloomberg reported on Microsoft’s plans of Kinect with the new cable TV service and Bing, allowing users to search and control cable TV programs with hand gestures and voice.

“We all know the frustrations of using guides and menus and controllers, and we think a better way to do all of this is simply to bring Bing and voice to Xbox. You say it, Xbox finds it.” Microsoft CEO Steve Ballmer said earlier, during a developer conference.

Microsoft, according to people not allowed to speak publicly regarding the matter, is already in talks with nearly two dozen companies that offer music, TV shows, movies and sports and may very soon annouce the service, probably as early as today.

Verizon, Comcast, HBO, Sony Pictures have all declined to comment in this regards reveals Bloomberg.