Internet giant Yahoo has launched a revamped video portal in a bid to make its mark in the lucrative online video streaming market.
Yahoo Screen is a web video platform which will offer users all of Yahoo’s video content and premium programming from a single platform. The company also announced 8 original and exclusive programs which are focused on women.
The platform offers all of Yahoo’s video content, spanning across genres like finance, entertainment and sports. Yahoo Screen will also feature content from Hulu, thanks to a licensing deal between the two companies signed sometime back.
Yahoo said that the platform will feature TV shows, video clips and Yahoo produced videos on sports, lifestyle, comedy, news, finance, TV shows and movies.
“When people think video, we want them to think Yahoo”, said David Rice, the vice president of media properties at Yahoo, reports Mashable.
“Video should be on par with the rest of our verticals. It's rather daunting finding something that's interesting for you to watch,” he added.
The launch comes at a time when Yahoo, after firing CEO Carol Bartz over the phone, is looking to sell itself to the highest bidder as it struggles to compete with Google for online dominance.