Oracle Enters Cloud Space to Rival Amazon, Salesforce.com

World’s second largest software maker Oracle Corp. has beefed up its efforts in the cloud computing arena in order to catch up with the market leading outfits such as Amazon and Salesforce.com.

In order to narrow Amazon and Salesforce’s lead in the cloud computing market, Oracle has come up with a wide range of new services, unveiled by the company’s CEO Larry Ellison himself.

Ironically, Mr. Ellison happens to be the same person who had mocked cloud computing a few years back at an investors meeting.

The new offering includes a database, security technology and specialised software aimed at managing sales and human resource related tasks amongst few others. In addition, the company also unveiled a brand new platform for writing Java based Web applications.

Mr. Ellison also revealed that all data and programs hosted by Oracle on its cloud can be easily moved to other clouds, or even to customers’ own data centres.

The CEO added by claiming that Oracle Public Cloud is, by no means, targeted at other web-based offerings from rival brands such as Salesforce.com. It is important to note here that unlike Oracle, Salesforce’s cloud offerings are not compatible with other platforms.

"It's like the roach (motel) - you fly into the (Salesforce) cloud and you never get out," he said, referring to oracle’s new services, according to a CSMonitor report.