Facebook, eBay Aim for Ecommerce Partnership

Katie Mitic, Facebook executive and eBay Inc. board member revealed a partnership between the two companies.

This partnership deal has been designed to create a crop of new e-commerce applications with the social networking features it was revealed.

On Wednesday, Mitic announced that the so called Open Graph app of Facebook which is a map of connections that the users of Facebook create with friends and online content will be seamlessly integrated into apps, which are developed with certain eBay services and technologies reports Reuters.

eBay is seeking and encouraging outside developers to create applications for its e-commerce platforms and trying to move heavily into mobile commerce.

At the conference in San Francisco on Wednesday eBay launched X.commerce which is a new division aims at software developers.

The online shopping experience will be more personalized with the weaving of Facebook features into the e-commerce products. This way people’s thought are displayed about the products on the shelves of virtual stores and people will feel connected.

Mitic, in the conference said that Open Graph of Facebook integrated into apps which are developed with eBay services such as service for building online storefront Magento and GSI that handles order fulfillment.

Analysts and experts of e-commerce, however, expected more from this partnership and possible focus on PayPal, the electronic payment system of eBay.