Rapper M.C Hammer, who has sold more than 50 million records worldwide, has announced that he plans to launch a search engine.
In one of the most unexpected announcements to come out of Web 2.0 so far, M.C Hammer unveiled the still-under-development search engine WireDoo. M.C Hammer, who was born in Stanley Kirk Burrell in Oakland, California, informed that the search engine won't try to compete with bigger search engines like Google and Bing.
Unlike conventional search engines, WireDoo will give users relationship information along with their search results. For example, if users search for ‘car', they will get additional information like pricing, insurance and consumer safety. WireDoo will give all the information related to a single item when searched for on the platform.
This also means that it will allow advertisers to spam users' search results. Hammer was not really clear about how it works but, many are taking a sit back and wait approach for WireDoo.
"This is not a competitive attempt to recreate search. We don't really need just another search engine, but if something adds value then why not?" Hammer said. The rapper has been in constant attendance of start-up events and tech conferences but he is not the first celebrity to invest in start-ups. Actor Ashton Kutcher and boxer Mike Tyson have also invested in several start-ups in the past.