Noon News: Google TV Ads To Use Search Data, Facebook Shadow Profiles, Groupon's Reduced IPO

Google has tweaked its TV ads program to allow advertisers adjust their ads based on the online search trend. In a blog post, the company said that it was launching a new tool called Search Triggers, which will allow advertisers to use national search data trends to decide how and when they deliver their TV ads.

The Irish Data Protection Commissioner (IDPC) has announced that it plans to launch an investigation against Facebook Ireland for allegedly creating shadow profiles of users who haven't signed up. The IDPC claims that the company is taking data from existing users, without their knowledge and creates shadow profiles on people who have not signed on the platform.

If we are to believe the findings of a new research, men who are Internet porn addicts are more likely to be hopeless in the bedroom with real women. And worse even, the study claims that this is precisely what, today's younger generations are suffering from.

Daily deals giant Groupon has reduced the number of shares it plans to offer under its initial public offering as it sets the IPO date to November 4. The company plans to offer only 5.4 percent of its available shares to the public.

US wireless carrier AT&T has reported a sluggish third quarter performance, barely meeting Wall Street expectations, as the number of iPhone activation drops.