New reports suggest that Google's online video sharing platform YouTube is planning to offer its own programming in the foreseeable future.
In fact, according to a report by the Wall Street Journal, the new service could be finalised as early as the coming week. The report also stated that for this purpose, YouTube has also inked agreements with a handful of media companies as well as prominent personalities so they can come up with fresh and original content to kick start the new offering on a high note.
Reports of Google considering the idea of original YouTube content first surfaced earlier this year in April.
According to the WSJ report, the media houses that Google inked deals for this purpose include IAC/InterActiveCorp.'s Electus, RTL Group's FremantleMedia Lt, News Corp.'s ShineReveille unit and many more.
Other names that could be delivering content for the original YouTube programming are Anthony Zuiker - the creator of the TV series "CSI", as well as Tony Hawk - the skateboarding legend.