Virgin Media Claims 50% of New Subscribers Opt for High Speed Broadband in UK

Virgin Media has announced that Britons are adopting faster broadband packages more often than ever before.

According to an article on The Guardian, the company claims that more than half of all new customers opted for its 30 megabits per second broadband connection.

The statistics were unveiled after the company announced its Q3 financial results. Virgin Media reported a 2.2 percent rise in revenue to $1 billion. The company also reported that its average revenue per user increased to £47.86 a month.

Apart from the rise in subscriptions for high speed broadband connections, the company also reported that Britons were increasingly opting for TiVO branded cable services which allow users to record TV programs and watch them later.

"Our results show that we're successfully serving what is a rapidly emerging market for better quality services. The demand for superior connectivity is accelerating as more people, regardless of their circumstances, recognise the best digital technology is worth paying more for," said Chief executive Neil Berkett.

The company reported it had sold 222,000 TiVo subscriptions and that the amount of on-demand videos watched each month increased to 80 million.