Internet giant Yahoo! has announced that it is going ahead with the proposed acquisition of Interclick - a data-driven advertising network.
The amount for which the deal has been finalised is reported to be somewhere around the $270 million mark.
Interclick, basically happens to be a tech outfit, known for providing optimisation technologies alongside data targeted solutions.
According to the industry experts keeping a close eyes on the company's affairs, the new deal could prove to be really vital for Yahoo! when it comes to strengthening its foothold in the display advertising market, currently dominated by Google and the social media giant Facebook.
"This investment underscores our focus on enhancing the performance of both our guaranteed and non-guaranteed display business across Yahoo and our partner sites and, combined with Yahoo's reach and advertising leadership, will deliver a powerful solution for marketers," Ross Levinsohn, Yahoo's executive vice president for the Americas region, said in a statement, according to a report by The Economic Times.
The acquisition did raise some new questions regarding the company's financial situation- especially if one considers the reported decline in its revenues in the previous quarter.