Amazon Kindle eBook Lending Service Goes Live

Online retail giant Amazon has opened the doors to its Kindle eBook lending service, which offers thousands of books that can be borrowed from users.

The company announced that Kindle Prime account holders will now be able to access the Kindle Owner's Lending Library, a service which will give them access to thousands of books that Amazon has made available for free.

The books not only include titles which are not bound by copyright but also more than a 100 current and past New York Times bestsellers. The service is available for free for Kindle Prime account holders.

Amazon is right in claiming that no other eBook store is offering such a deal to its users. Perhaps, like in the past, the company is giving rise to another industry trend.

"Owning a Kindle just got even better. Today, we're introducing a new Prime benefit built for Kindle: The Kindle Owners' Lending Library," said Jeff Bezos, Amazon.com Founder and CEO.

"Prime Members now have exclusive access to a huge library of books to read on any Kindle device at no additional cost and with no due dates", he added.

Some of the books available under the service include Moneyball: The Art of Winning an Unfair Game, The Big Short and Liars' Poker by Michael Lewis, TheHunger Games trilogy by Suzanne Collins, and Water for Elephants by Sara Gruen.