Twitter has helped shape a new breed of advertisements as more and more brands are using celebrities to endorse their products on the micro-blogging platform.
According to a report on the Associated Press, several companies have connected brands with celebrities, who then tweet about those brands to followers and get paid for it.
Examples of celebrities endorsing brands on Twitter include rapper Snoop Dogg, who tweets about Toyota and reality TV star Khloe Kardashian who told fans how great Old Navy jeans are. Rapper Ray-J tweeted about the movie Saw 3D while Football star Terrell Owens informed his fans about a chain of hotels giving away game tickets.
This new type of endorsement allows brands to reach thousands and sometimes millions of celebrity followers on Twitter. This is cheaper than TV advertisements and people are more likely to buy something if they see their favorite celebrity endorsing them than from skipping through ads as they watch TV.
But the main question here is whether people will be OK with the fact that their favourite celebrity is using Twitter to sell products.