Google is considering jumping into the US pay-TV services market; a move that could cause ripples across the entire industry.
According to an article in The Wall Street Journal, people briefed on Google's plans have revealed that the company is seriously considering the move, even as it tries out its own super fast broadband service in some areas in the United States.
Sources say the company is looking to build on its super fast Internet by offering phone, video and now cable TV products in the mix.
Google is said to be in talks with TV content companies like Discovery Communications, Walt Disney and Time Turner. Nothing has been decided on the plans as of now.
Interestingly, the company recently hired veteran media executive Jeremy Stern to lead talks with media houses. He could be pitching both Google's plans of becoming a pay-TV services provider and Google's Google TV platform.
Google TV, launched with much hype, has failed to draw customers towards a web connected TV viewing experience. The fact that Google plans to make Android apps compatible with Google TV might help its case.