Amazon has decided to sell Kindle e-readers through 16,000 retail outlets all across USA. From 15th November, the entire family of Kindle e-readers will be available at Walmart, Best Buy, Sam's Club, Target, RadioShack, Staples, Office Depot and other retailers.
The basic Kindle, already available in retail shops, will be joined by the USD 79 Kindle, the USD 149 Kindle 3G, the USD 99 Kiindle Touch and also the USD 199 Kindle Fire, as reportedby Telecom Paper.
Besides competing against its rival Barnes & Noble, this action has also been viewed as a strategy to gain more customers.
A few days before, Barnes & Noble announced their new line of tablet "Nook", which has similar features to the Kindle Fire. For example, both are Android powered, specifically designed for reading e-books, perform basic Web and Internet related work and have the ability to streaming video and movie contents, as reported by TFTS blog.
Competition between two companies selling similar products is nothing new during the holidays. The fact that Amazon has decided to make its products, typically sold only through its own website, available through different retail outlets is what makes this an interesting business move and strategy for the upcoming holiday season.