ICM Registry Opens Landrush Floodgates for .XXX Domains

The Internet Corporation for Assigned Names and Numbers (ICANN) has started accepting applications for the controversial .xxx domain names, which will be launched on December 6.

Internet registries like Domain.com and ICM Registry have begun what is being called the Landrush process in which adult content producers and organisations who didn't qualify for a domain during the Sunrise A period can apply for the .xxx domain names.

The Landrush, which comes after the Sunrise period, allows people to avoid the rush of general availability and reserve top level domain name of their choice.

The .xxx will make it easier for everyone to deal with online porn and protect children from pornographic websites. However, critics have dismissed the entire thing as a money making scheme.

Domain name which receive only one application will be awarded to the applicant immediately. If a domain name receives two or more applications then a mini auction will take place to determine who will own it.

"We are fully dedicated to the needs of the adult entertainment industry," said Stuart Lawley, CEO of ICM Registry.

"Our goal is to offer an incredible opportunity to secure premium names they've always wanted. This is a brand new domain so the opportunities are endless. Adult site owners can find new ways to expand their existing online presence, develop new brands or connect with their fans", he added.