The new HTC Zeta quad-core smartphone currently under development could pack as much power as many of today's laptop or desktop PCs, if rumours prove correct.
The reports follow details leaked last week about another quad-core handset, the Edge, currently being worked on by the Taiwanese company.
According to details handed to IT blog Engadget, the Zeta looks set to feature a quad-core processor, the APQ8064 Qualcomm S4, clocked at 2.5GHz. It's backed up by 1GB of RAM and up to 32 GB of internal storage.
The handset also looks set to come pre-installed with Google's new Android 4.0 Ice Cream Sandwich, skinned with the latest version 4.0 of HTC's well regarded Sense interface.
From the looks of it, the Zeta will be no slouch at multimedia either, packing a massive 4.5-inch touchscreen with a resolution of 720x1280. That's 720p HD - though video can be captured by the phone's 8-megapixel rear camera at 1080p Full HD. As with other high-end handsets from HTC, sounds are provided courtesy of Beats Audio technology.
Weighing in at an expected 146g, the new device is said to measure 109.8x60.9x9.8mm.
So far, no details are available as to when and where the device will be released - but we'll be sure to update you when more details emerge.