T-Mobile is currently offering 12 months free data when users order a free T-Mobile micro SIM and top it up with £10.
They will be able to use 500MB worth of data every month, which T-Mobile says is worth £40 over one year but much more at other operators like O2.
It's worth noting that the deal is only valid for the iPhone 4S and the iPhone 4 (although the Nokia N9 and the Lumia 800 should also be compatible as well as the iPad 2).
In addition, topping up the PAYG sim allows the customer to choose between unlimited texts for one month, 100 free UK texts for one month or 60 free international minutes.
Such a deal would be ideal for someone looking to get a microSIM card for an iPhone 4 or 4S and use it essentially as a connected media pad and receive calls.
There's no compulsory follow up purchase although it's worth pointing out that you will have to buy the data package (£40) after the first year. The deal is available exclusively from T-Mobile online.