Microsoft buys video search firm Videosurf for $70m

Microsoft is set to bring sophisticated video search technology to its Xbox 360 gaming platform, after purchasing specialist outfit Videosurf for a reported $70 million.

Videosurf is video search engine that analyses and tags the content of online videos, rather than relying on text descriptions, aggregating content on a YouTube-like website. Microsoft says it plans to add Videosurf's technology to its Xbox 360 console and dashboard software, making it easier for users to find the online footage they're after.

The new video technology will extend improvements due to be included in an update to the console's dashboard scheduled for 6th December, which will enable gamers to search use voice commands and the Kinect motion-sensing controller.

"VideoSurf's content analytics technology will enhance the search and discovery of entertainment content across our platform," Alex Garden, director of Xbox Live for the Interactive Entertainment Business at Microsoft explained in a statement.

"This holiday we will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurf's technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results."

"Microsoft's Interactive Entertainment Division is at the leading edge of connected entertainment," enthused Lior Delgo, CEO and co-founder of California-based Videosurf. "We are incredibly excited to be working together on our mutual passion for creating amazing consumer experiences and reinventing how consumers search, discover and enjoy content on their televisions."

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