iPhone 4S Rival Alert : HTC Sensation Available From £299

The HTC Sensation is rapidly falling down the Taiwanese smartphone manufacturer's pecking order if the new pricing structure for the handset (formerly known as the Pyramid) is to be believed.

Amazon and Play are selling the Sensation for £300, a 40 per cent discount off its suggested selling price of £500 when it was released almost seven months ago. In comparison, the iPhone 3GS retails for more and the technologically inferior iPhone 4 still costs £429.

The sensation comes with a dual core Qualcomm Snapdragon chipset clocked at 1.2GHz, 768MB RAM, a 4.3-inch 960x540 pixel capacitive LCD, an eight megapixel camera with full HD recording capabilities, DLNA compatibility, contoured glass edging and a unibody aluminium construction.

The device is powered by Android 2.3 Gingerbread and is complemented by HTC's own HTC Sense UI. As expected, HTC also bundled a few of its own goodies such as, amongst others, HTC Watch.

It was rather unfortunate that the phone was launched before the company acquired Beats Technologies by Dr Dre. Its successors, the Sensation XE and the XL both come with the distinctive red coloured Beats-branded headphones.