WordPress launches advertising platform, slams Google

WordPress has taken a swipe at advertising giant Google as it launches its own ad platform, WordsAds, enabling bloggers to earn money from their personal writing.

WordPress.com, the company's platform for personal blogs, has so far shunned advertising. But that's all set to change. Announcing the introduction of WordAds, Jon Burke of WordPress explained the company's change of heart in a blog post, taking the opportunity to slam Google, which owns rival blogging platform Blogger.

"Over the years one of the most frequent requests on WordPress.com has been to allow bloggers to earn money from their blog through ads," said Burke.

"We've resisted advertising so far because most of it we had seen wasn't terribly tasteful, and it seemed like Google's AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense."

Appealing to the traditionally more independent-minded audience of bloggers, Burke continued: "Creative minds aren't satisfied being digital sharecroppers on someone else's domain, and you want to carve out your own piece of the internet and have a space that you're proud of because it's so... you."

WordAds is the result of a partnership between WordPress and advertising network Federated Media, and will be rolled out to selected websites in the near future.

WordPresss is accepting applications for WordAds now, with selection based on the level of traffic a blog attracts, its content, and the language utilised. Only sites that use their own custom domain will be accepted into the programme.