"I finally cracked it!" the late Apple CEO Steve Jobs exclaimed with great satisfaction to his biographer Walter Isaacson on the topic of Apple television.
Since then analysts have been speculating about how Apple is planning to get into our living rooms to change television, as it did with so many other aspects of our lives, introducing revolutionary simple and elegant devices.
The highly anticipated Apple television, already nicknamed iTV (though a certain TV channel in the UK objects), should be based around the late Steve Jobs' vision: "I'd like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine."
The Guardian recently suggested that Japanese manufacturer Sharp will start production of the screens early next year, probably in February.
Some tech analysts think Apple will probably introduce TV screens activated by gestures that won't need any touches to give commands.
An Apple patent depicting devices that could be controlled by precise hand gestures or body movements using motion sensors (not unlike Kinect for Xbox) may provide a basis for this. The patent, filed by Apple in October also mentions face recognition technology.
Some other impressive features, like the iPhone 4S voice command assistant Siri, also have the potential of being integrated into the user interface of the upcoming Apple iTV.