Guardian News and Media revealed that the website has received 1 million daily page views in the month of October through its Facebook app, an increase of 12.23 percent.
According to data cited by the Guardian, around 56.7 percent of its Facebook app users were 24 years or under while 17.6 percent were 17 years or under, indicating that the app is a rage with the younger crowd. On an average, The Guardian gets 370 Million page impressions per day.
"As well as increasing traffic, the app is making our journalism visible to new audiences. Over half of the app's users are 24 and under - traditionally a very hard-to-reach demographic for news organisations," said Andrew Miller, chief executive officer of Guardian Media Group
"The Facebook app is one of a number of successful launches by the Guardian in recent months as our 'digital first' strategy gains momentum. We're delighted with the results," he added, as reported by The Drum.
The Guardian app was launched by the media company back in September, in partnership with the social networking giant, which has more than 800 million users around the world. Other newspapers to partner with Facebook include The Daily, The Independent and the Washington Post.