Intel claims Ultrabook subsidy 'simply doesn't exist'

Intel has responded to claims that it's offering system builders a $100 'marketing subsidy' for every Ultrabook built, claiming there is "no truth" in the rumour.

Industry rumour-monger DigiTimes had claimed that sources in the Taiwanese component supply chain presented evidence that Intel, keen to push its Ultrabook concept and responding to criticisms that the prices of its low-power component were too high, was offering its original equipment manufacturer (OEM) and original design manufacturer (ODM) partners a $100 subsidy for each Ultrabook created.

With AMD rumoured to be looking into the production of a low-power chip of its own to compete head-on in the sub-15mm-thick laptop market with Intel's Ultrabook project, the subsidy appeared to many to be little more than a cash injection designed to keep its competitor locked out of the burgeoning ultra-portable market.

Intel, however, has denied that any such 'marketing subsidy' exists.

"There is absolutely no truth to it whatsoever," Intel spokesperson Bill Calder explains in an interview with industry publication CRN. "There is no hundred-dollar subsidy for Ultrabooks. It just simply doesn’t exist."

That's not to say Intel isn't hoping to get the prices down, however: the company has long been vocal about hitting a sub-$1,000 price point on Ultrabook designs in order to better compete with Apple's MacBook Air, for which Intel provided proto-Ultrabook technology a year before it was available to its other manufacturing partners.