Facebook has reportedly acquired Gowalla, a location-based service. Even though the concerned parties have not confirmed anything yet but, the report by CNNMoney has ignited the rumour that there might be an official announcement soon.
The report says that, Texas-based Gowalla has been acquired by Facebook which will result into incorporation of Gowalla services in Timeline feature of Facebook. Thus, the users can now "document their lives in a single vertical page stream".
Gowalla was established in 2009 as service of social location sharing and just recently adopted a new role of travel guide. After, the rival company Foursquare gained rapid prominence in the market Gowalla was forced to expand its horizon.
CNNMoney report further specifies that a considerable part of Gowalla team will be moving to Facebook's headquarter at Palo Alto, California. The report cited anonymous source supposedly close to Gowalla.
On the other hand, Facebook spokesperson, on Friday, said, "We don't comment on rumours or speculation," and Gowalla also abstained from making any comment on the rumours, reported PC Mag.
Since, 2009 Gowalla has been able to raise around $10.4 million in funding. The major investors of this company are Jason Calacanis and Kevin Rose along with VC firms like Shasta Ventures, Greylock Partners and Founders Fund.