iPhone 4S Rival Alert : Samsung Galaxy Nexus From £505

The Samsung Galaxy Nexus can be had for as little as £505 from O2 direct by downgrading the data package online as soon as possible.

Although you have to pay a one off cost of £250, it turns out to be cheaper than paying for the Pay as you go offer from the mobile phone operator.

The monthly cost of the contract is £13.50 per month but you can reduce it to £10.50 per month if you remove the data allowance through the online dashboard.

This cuts the total cost of ownership down to a mere £505. This is the cheapest package we have found yet and allows you to spread the cost of ownership over two years.

Plus there's the fact that you get 50 free minutes and 250 free texts per month on a SIM card that can be used elsewhere.

Granted, it's not a SIM free offer, but according reports, it doesn't come with any bloatware or any branding.

Plus if you use GiffGaff or Tesco Mobile, you will not need to unlock the phone. The handset is the first to be sold in the UK with Android Ice Cream Sandwich and has a 4.65-inch 1280x720 pixel capacitive display.

There's also a dual core Qualcomm Snapdragon chipset clocked at 1.2GHz, 1GB RAM, a five megapixel camera with full HD recording and more.