Telstra Androidland Takes on Apple Stores

Search engine giant Google has opened the world's first Android retail store in partnership with Australian wireless carrier Telstra.

Androidland, which has opened in Melbourne, Australia, will offer smartphones and tablets based on Android mobile operating system. The unique store, which allows users to savour the Android experience, has been designed in collaboration with Google, HTC, LG, Motorola, Samsung, and Sony Ericsson.

The move is being seen as an attempt to take on Apple's dominance in the tech retail space. However, unlike the plain, minimalistic design that Apple has adopted for its Apple Store, Androidland is extremely green and flashy, giving the look of an Android carnival.

The store consists of Android robots, experience zones with games and almost every gadget which runs on the highly popular operating system. The staff has been trained by Google to help users experience Android.

"Over the past 12 months we've seen a huge growth in the number of customers coming in-store and asking us about Android phones and tablets. With Androidland we wanted to create a retail environment like no other that helps us to answer customer questions in a fun, interactive way," said Warwick Bray, Executive Director, Telstra Mobile reports The Australian.

"The result is a world-first collaboration that goes beyond conventional product displays by allowing visitors to get hands on with a range of popular mobile services and apps found on Android devices," he added.