The Ainol Novo 7 was just unveiled a couple of days ago and already the first tablets have started to ship, costing as little as £120 with free delivery.
Online retailer Futeko has already been sending them out and is currently out of stock until next week. The tablet, which runs on Android 2.3 Gingerbread, is expected to get Ice Cream Sandwich by early next year.
It runs a Cortex A8-based chipset, the Allwinner A10, which is clocked between 1GHz and 1.5GHz and is combined with the Mali-400. In a nutshell, this pair should perform on the same level as the Hummingbird in the Samsung Galaxy S or the Galaxy Tab.
The Ainol Novo7 comes with a 7-inch capacitive touchscreen with a 800x480 pixel display, which is slightly disappointing (but then corners had to be cut to bring down the price).
Other features include 512MB RAM, 8GB onboard storage, a microSD card slot, Wi-Fi, a VGA front facing camera and a two megapixel rear one, HDMI out, up to nine hours battery life when browsing the web thanks to its 3200mAh battery.
At 355g, its weight is comparable to the Samsung Galaxy Tab although its 11mm thickness is slightly superior. Definitely one tablet that has the potential to set new benchmarks.