Following the loss of its BBX trademark, Research In Motion has renamed its next-generation operating system to the imaginative moniker 'BlackBerry 10.'
Based on the QNX real-time operating system, BlackBerry 10 is the official name given to the operating system which will bring together the company's smartphone and tablet platforms and allow developers to write once for both form factors.
Riffing on the theme of 'ten' and the existing QNX base, Research In Motion had previously wanted to call the next-generation release BBX. Sadly, that turned out to be a trademark already, belonging to a company called BASIS.
Following a swift lawsuit, a court ruled that Research In Motion would have to find another name - temporarily, at least - with BlackBerry 10 apparently winning the day.
BlackBerry 10, announced at the BlackBerry DevCon in Asia, takes the technology developed for RIM's not-particularly-popular BlackBerry PlayBook tablet and brings it to the company's BlackBerry smartphone range, too. As a result, applications written for one platform should also be available on the other.
The software will also bring partial compatibility with applications written for Google's rival Android platform, with a conversion tool allowing the installation of Android software packages on the BlackBerry 10 operating system.
That's a key part of RIM's push with the OS formerly known as BBX: while it's struggling to attract developers to write native apps, it's hoping that by making it easy to convert existing Android software to the BlackBerry 10 platform it will still be able to build up a reasonable ecosystem around its smartphones and tablets.
While RIM was keen to show off its new branding, it was a bit more cagey on precisely when BlackBerry 10 will be released - and on what devices, if any, will be eligible to upgrade.