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iPhone, iPad Apps Bring in Four Times the Revenue of Android

MobileNews
by Radu Tyrsina, 15 Dec 2011News

A recent report from Flurry Analytics reveals that iOS apps bring in far more revenue than Android apps. "Running the numbers, we find that, on average, for every $1.00 generated on iOS, the same app will generate $0.24 on Android," the analysts concluded.

The study followed developers support for both platforms for the duration of the whole year, and shows how Android's position on this market has declined significantly from the first quarter until now.

While in spring Android's share of new projects was 37%, compared to iOS' 63%, by the final quarter of 2011, Android had lost 10% to its rival with just 27% of new project starts.

Despite Google Chairman Eric Schmidt's recent overly optimistic declaration that "Android is ahead of the iPhone now" - relying on factors such as the release of Ice Cream Sandwich, unit volume, more vendors, and lower price - when it comes to app revenue, the situation is certainly the reverse.

The Flurry report suggests that major events determined why iOS apps have become more appealing to developers. The situation is in part generated by Apple's strategy of expanding distribution by recruiting Verizon and Sprint on its side, as well as successful product releases of the iPad 2 in February and iPhone 4S in October.

In addition, a study published in September revealed that Android developers make less money from paid apps in the Android Market than iPhone app developers gain from their allegiance to iOS.

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