Samsung Snaps Up Google, AOL Media Veteran for Content Push

Samsung has announced the appointment of ex-AOL and Google executive David Eun to lead its media groups as it looks to increase its presence in content provision markets.

Credited with overseeing Google's media strategy as the founder of its Global Content Partnerships Unit - a business unit which has directly led to the ability of the advertising giant to offer books, magazines and film purchases and rentals to web browsers and Android users - and for having expanded AOL's content provisions, it's not hard to see why Samsung is pleased with the appointment.

Samsung already offers video rental, magazine purchase, newspaper subscriptions and downloadable eBooks via software bundled with its Galaxy range of Android smartphones and tablets. With Eun on board, Samsung's efforts in this area are likely to increase - likely as a direct response to Apple's similar business practices via the iTunes service.

"I'm looking forward to joining the impressive leadership already in place and to building a new presence in media for Samsung Electronics," Eun explained in a brief statement to press.

Samsung has yet to issue a statement outlining its plans for media with Eun at the helm.